Welcome to Advance Your Art

ALL ARTISTS ARE ENTREPRENEURS. ALL ENTREPRENEURS ARE ARTISTS.
-SETH GODIN

Welcome to Advance Your Art, the podcast that will help you go from artist to creative entrepreneur hosted by Yuri Cataldo

Having an idea is great, but how you take an idea and turn it into a business? This can be incredibly daunting, especially if you try to jump from idea to business in only one step. A holistic approach is much easier, and self-awareness is key: identifying your personal process, learning style, goals, and values should be a top priority. This podcast will feature interviews with people who have gone through this process and succeeded.

The majority of American art education is focused solely on technique and neglects to cultivate real business skills. Graduates often know how to create works of art, but not necessarily how to make a living. Creative entrepreneurs have a distinct advantage. Simply put, they think differently. They can help drive our economy by creating new opportunities, jobs, culture, products, and services. Artists need to be reassured that they do not have to give up their integrity in order to succeed. Learning to work as creative entrepreneurs will allow them to exist in a world where business strategy and artistic visions are no longer at odds but are working in tandem.

As Peter H. Diamandis states “Some of the world’s biggest challenges are also the biggest business opportunities”. At no other time in history has it been as easy or cheap to start a company or find funding for your ideas. Ten years ago the average cost of a startup was $5 million; now it’s less than $5,000. In the next five years 50 billion people, devices, and things will be connected into what’s being called The Internet of Everything. In the next ten years, Cisco is projecting that the IoE will generate $19 trillion of value. ($14 trillion from the private sector, $5 trillion from government and public sectors). If you want to be part of the IoE as a creative, you need to take steps now by being open to embrace a new way of thinking and seeing the world.

We live in incredible times and the best way to predict the future is to create it yourself. If you’re ready to get started and create your own future take the first step and listen to this podcast.

If you have any questions or comments please feel free to reach out to me anytime.

thanks
Yuri Cataldo

yuri@advanceyourart.com
@ycataldo (twitter)

About the author, Yuri

Yuri Cataldo is the founder of the multiple international award winning bottled water company IndigoH2O, and an award-winning set/costume designer. He has worked on Broadway, in Film, Dance, Theatre, and Opera. In 2011, he founded & bootstrapped IndigoH2O bottled alkaline mineral water, which has won multiple international awards and was named the 2015 best tasting water in the world. IndigoH2O has been sold all over the world, been featured at the Oscars, Golden Globes, the Emmy’s, the MTV VMA’s, and in 75+ articles & news stories in the last 2 years. (CNN, BuzzFeed, INC, Playboy, Huffington Post, PBS, Indy Star, Boston Globe, etc.). He is also the host of the Advance your Art podcast which is focused on the journey from artist to entrepreneur and back again.

Yuri holds a BA from Indiana University in Drama, an MFA in design from Yale School of Drama, an independent study at The Juilliard School, and in 2013 was named one of the 40 under 40 business leaders in Indiana

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