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AYA 043 – Selling Is Really About Listening and Solving Problems with Bill Guertin

Bill Guertin

Bill Guertin is President and CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, Inc., a sales and marketing consultancy whose subsidiary, Stadium Gorilla, is one of the premier sports ticket sales training specialists in North America. Stadium Gorilla Sales Training has partnered with nearly 100 professional teams from both the major and minor leagues to help their people break sales records and dramatically improve their sales abilities.

Through live on-site training, Webinars, and conference workshops, Bill helps sports sales organizations develop and coach sales talent, increase revenues, and improve the effectiveness of sales managers and leaders.

Bill started as a radio DJ at age 16 at 50,000-watt WBYG-FM in Kankakee, IL, which began a 25-year career in broadcasting, broadcast advertising sales and sales management. He is the author of two books, including The 800-Pound Gorilla of Sales; How to Dominate Your Market and Reality Sells.

He is a member of the National Speakers Association and has been a featured speaker at many conferences and trade shows, including the National Sports Forum, Association of Luxury Suite Directors, Ticket Summit, and at many league conferences throughout North America, including the NHL, ECHL, and CFL in Canada. He is currently working with a team of associates to bring sales and customer service professionalism to all 19 teams in LIGA MX, the premier professional soccer league in Mexico.

Bill lives in the southern Chicago suburb of Bourbonnais, IL, with his wife, Sherri, and has three sons, two daughters-in-law, one granddaughter, and a very needy chocolate Lab amputee.


Twitter at @800PoundGorilla



NBA: Boston Celtics | Golden State Warriors | San Antonio Spurs | Toronto Raptors | Los Angeles Clippers

NFL: Houston Texans | Carolina Panthers | Minnesota Vikings | Oakland Raiders | Jacksonville Jaguars

MLB: Boston Red Sox | Chicago White Sox | Tampa Bay Rays | San Francisco Giants | Oakland Athletics

NHL: Toronto Maple Leafs | Calgary Flames | San Jose Sharks | Tampa Bay Lightning | LA Kings

MLS: FC Dallas | Columbus Crew | Houston Dynamo | Los Angeles Galaxy | Toronto FC | Chicago Fire

MiLB: Indy Indians | Brooklyn Cyclones | Myrtle Beach Pelicans | Pensacola Blue Wahoos | Stockton Ports

NASCAR: Michigan International Speedway | Iowa Speedway | Talladega Superspeedway

NCAA: Univ. of Kentucky | Univ. of Miami (FL) | Northwestern University | Univ. of Maryland


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