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Ep102 Irina Leoni – The Journey from IT to Branding Photography

Irina Leoni


Irina is the enthusiastic and innovative founder of Power Portraits, best known for her vibrant photographic style and personable business portraiture. She’s made it her mission to educate small business brands on harnessing the power of photography to maximize the connection with their audiences. An unceasing optimist, she immigrated to the US in pursuit of professional and personal growth. After six years settled into a cushy IT career, Irina pivoted a full 180 by diving headfirst into professional photography. Having grown up in the former Soviet Union, she was a complete newbie to the business mentality. Despite the odds, she managed to establish a thriving career with nothing but her grit, persistence, and an open mind.



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