MEET SARAH WILSON
Sarah Wilson is the founder of PoP! Communications, a firm that excels at book launch management, public relations, and influencer marketing. PoP! Communications designs & executes highly customized platform development and cross-channel influencer marketing & public relations campaigns on behalf of authors, executives, brands & agencies
PoP! provides book launch management, public relations & speaker management services for clients including PR & marketing thought-leaders, Fortune 500 executives, and Silicon Valley influencers, investors and founders. Sarah was an early participant in Ferrazzi Greenlight Consulting’s Author Coaching Program that focuses on harnessing the power of relationships and networks to drive book sales, and has participated in Jane Atkinson’s “The Wealthy Speaker” Coaching Program. Sarah has also managed earned & paid influencer marketing campaigns for various New York City agencies – corporate accounts have included Lionsgate Entertainment, Mondelez International, Hillshire Farms, & Hearst Corporation.
Sarah began her career as a banker with Brown Brothers Harriman & Co. in New York City and Boston. She also served as a U.S. Peace Corps Volunteer in Harare, Zimbabwe. Her alma maters include the State University of New York (Albany) and Boston University. Sarah lives outside of Lake Placid, New York with her husband and an ever-changing mix of horses, teenagers and cats. Locally, she serves as a trustee & head of the Marketing Committee for the Lake Placid Regional Office of Sustainable Tourism advisory board.
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