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AYA039 – Making Money With Art Using Instagram with Ross Symons

Ross Symons is an Instagrammer and origami artists. In his early career while he was at his IT job he would spend his extra times folding origami art. His desk was always littered with paper creations. The more he learned the more the people around him would give him books to expand his art. In 2014 he decided to do an Instagram project where he would fold one new figure a day for 365 days. He started the year with 165 followers and ended the year with 50,000. 10 months into his project he was featured by Instagram and his followers jumped from 10k to 40k in 4 hours. Toward the end of his project, he started adding in stop motion animation which attracted the attention of brands. Our conversation focuses on how Ross built and runs his business on Instagram. If you’ve ever wanted to know more about the business model of being a professional Instagrammer this is an interview you should listen to multiple times.

MEET ROSS SYMONS
Ross Symons is 34 years old who lives in Cape Town, South Africa. He started folding paper when he was 21 and the first origami figure he ever folded was a crane(bird). He folded that bird over and over again until he could fold it with his eyes closed.

If he had a beer in front of him he would tear the label off and fold it into a crane.

Not too long ago he was working a 9-to-5 job as a website developer, but over time it became apparent that being employed by someone was never going to enable him to create the happy, free life that he wanted. Although he was competent in his work, he was not feeling fulfilled.

He found himself starting side projects all the time. One of these came out of my enjoyment practicing the traditional Japanese art of paper folding known as origami. He was always folding little paper creatures which littered his desk at work, and he kept challenging himself to create more intricate pieces.

He dedicated the entire year of 2014 to improving his craft and sharing it with world. That’s when he started his popular Instagram account, white_onrice, where he folded and posted a different origami figure every day of the year. He increased his following on this account from just 120 to over 100,000 in under 18 months. As the project grew, he developed an entire brand around White on Rice, which has allowed him to quit his 9-to-5 job and run his own business.

He does origami installations, art exhibitions, create origami stop frame animations and create social media content for brands around the world. He also does public speaking gigs where he shares his story about how he made the shift from 9-5 web developer to an Instagrammer and full-time artist.

CONTACT:

http://white-onrice.com/

https://www.instagram.com/white_onrice/

https://www.instagram.com/rossmsymons/

BONUS:
This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download
Audible.com

QUESTION(S) OF THE DAY:
What was your favorite quote or lesson from this episode? Please let me know in the comments.

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AYA033 Catherine Orer – Why Artists Shouldn’t Hide From Money.

Catherine Orer is a business and PR strategist for artists and creative entrepreneurs, the founder of the artist-entrepreneur, and the leader of the artist-entrepreneur network. At 26 she was climbing the corporate ladder, making a great living, and living it up in Canada. Even with making more money than she could spend, she wasn’t happy. One day she quit her job and moved to France to study the business of art. Now she takes her business skills in the corporate and art world and helps artists and creatives build solid business strategies.

Things we cover – How to talk about money, How to sell your art, How to get started selling your art.

MEET CATHERINE:

Catherine Orer is an award-winning Business & PR Strategist for artists and creatives ready to build a business that fulfills them personally and financially.

Through her no-nonsense blog, one-on-one coaching and online classes and community, she’s here to help you get your act together and raise the bar for your visibility & your sales — without having to spend too much time outside your studio.

After working as a PR professional for multinational corporations, Catherine started her career in the arts while studying the business at Christie’s Education in Paris and working in a contemporary art gallery in the beautiful Marais neighborhood. She later worked on the North American art market in critically acclaimed galleries, international art fairs as well as with professional artists one-on-one, which gave her the versatility and network to create The Artist Entrepreneur.

Her clients have said about her that she “totally gets it” and “makes things happen”. One woman even called her “the best investment in her career.”

Meet Catherine and get ready to grow at TheArtistEntrepreneur.com

FREE GIFTS FROM CATHERINE

:: Download this free cheat sheet revealing 7 ways you can significantly increase sales in your creative business in the next 90-days. (http://artbusiness.theartistentrepreneur.com/7-ways-to-increase-sales-cheat-sheat-organic/)

:: Watch this free video training and stop making the top 10 mistakes most creatives make when building their business once and for all! (http://artbusiness.theartistentrepreneur.com/10-mistakes-video-training-organic/)

:: Join The Artist Entrepreneur Network, a free community of over 14,000 artists worldwide growing their art business + career! (https://www.facebook.com/groups/857999944235323/)

CONTACT:

TheArtistEntrepreneur.com

BONUS:
This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download
Audible.com

QUESTION(S) OF THE DAY:
What was your favorite quote or lesson from this episode? Please let me know in the comments.

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