Margo Aaron began her career in academia as a psychological researcher for a prestigious mental health clinic where she discovered how difficult it is to get people to take action. Determined to get to the bottom of this problem, she went to graduate school at Columbia University.
After earning her Masters in Psychology, she accidentally ended up in marketing. Aaron worked as a market researcher and strategic planner for fancy fortune 500 companies before starting her own consulting firm in 2014.
Today she is the founder of the world’s first virtual coworking space for solo-founders with online businesses and virtual companies called “The Arena.” She’s a columnist for Inc and writes regularly about entrepreneurship, psychology, and marketing on her website That Seems Important. She’s been featured in HubSpot, The Observer, Entrepreneur, and Business Insider.
I WROTE A BOOK!
This summer I co-authored, with a group of amazing entrepreneurs, a book called THE CHOICE which is available for pre-order now. My chapter is focused on how I fail and overcome it.
We are currently building a pre-order list for publishers and every order counts. When you have a moment please click on this link, check out the book trailer, and pre-order a copy or 4.
This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download
QUESTION(S) OF THE DAY:
What was your favorite quote or lesson from this episode? Please let me know in the comments.