Ep83 Margo Aaron – Founder of the First Virtual Co-working Space for Solopreneurs

Margo Aaron

Margo Aaron began her career in academia as a psychological researcher for a prestigious mental health clinic where she discovered how difficult it is to get people to take action. Determined to get to the bottom of this problem, she went to graduate school at Columbia University.

After earning her Masters in Psychology, she accidentally ended up in marketing. Aaron worked as a market researcher and strategic planner for fancy fortune 500 companies before starting her own consulting firm in 2014.

Today she is the founder of the world’s first virtual coworking space for solo-founders with online businesses and virtual companies called “The Arena.” She’s a columnist for Inc and writes regularly about entrepreneurship, psychology, and marketing on her website That Seems Important. She’s been featured in HubSpot, The Observer, Entrepreneur, and Business Insider.

Margo Aaron

Margo Aaron





Arena website



This summer I co-authored, with a group of amazing entrepreneurs, a book called THE CHOICE which is available for pre-order now. My chapter is focused on how I fail and overcome it.

We are currently building a pre-order list for publishers and every order counts. When you have a moment please click on this link, check out the book trailer, and pre-order a copy or 4.


Thank you!!

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What was your favorite quote or lesson from this episode? Please let me know in the comments.

About the author, Yuri

Yuri Cataldo is a classically trained set/costume designer, an award-winning entrepreneur and a graduate of Yale, Juilliard, and Indiana University.

He is a mentor and Judge at MassChallenge, has lectured at Yale, Princeton, Stanford, Tufts, Notre Dame, Tufts, Emerson College, Indiana University, Ohio State, and at numerous conferences about the intersections of art & entrepreneurship, innovation, and how to move past failure.

He has worked on Broadway, in Film, Dance, Theatre, and Opera. In 2011, he founded & bootstrapped IndigoH2O bottled alkaline mineral water, which has won multiple international awards and was named the 2015 best tasting water in the world.

As the principle of Art Tech Media Group, he helps companies and creatives launch projects, products, and get a ton of press for free.

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