AYA 010 Roberta Perry – Love your customers and they will love you back

After years of being selfless and taking care of everyone else’s needs, (ok, that is her humble opinion, but work with her here) Roberta’s skin was dry, itchy and irritated. In 2005, at 43, she finally realized that taking care of herself and her skin was important. She discovered exfoliating products, but like the proverbial Goldilocks, none were completely satisfying her needs & wants: Some were too greasy, some didn’t smell right, and some had too large crystals of sugar. Heading to the kitchen, Roberta played like a “mad chemist” to create her own scrub. By June of 2006, her blend was perfected: Roberta brought on her sister Michelle and ScrubzBody™ Natural Skin Care was officially started. Five years after launching in a renovated garage, the sisters opened a small manufacturing/storefront, in Bethpage, NY. In 2014, the growing business moved to a much larger storefront. ScrubzBody™ maintains a retail business and does both private label and wholesale, with clients such as Wild by Nature and Whole Foods Markets.

The business needed exposure, and the budget was tight, so Roberta set out to get noticed in various publications, using HARO extensively. She and/or the business has been published and quoted in over 80 skin care and business articles, blogs and beauty magazines. Roberta was a panelist for the Long Island Newsday Connect Small Business Seminar, she was a guest for a natural remedy segment of the Dr. Oz show which aired on 10/24/14, as well as a food related segment which aired on 2/29/16. Roberta did a workshop on Indie Business Cruise 2016 about getting Free Publicity for your small business and she recently published “The Power of Free Publicity, Using HARO (Help a Reporter Out) to Build Relationships & Get Press Without a PR Firm.” She received the Nassau County Legislature Trailblazer award for her charity work on 3/21/16. Roberta is a proud member of Indie Business Network, American Made Matters, Bethpage Chamber of Commerce & Bethpage Kiwanis Club.

Books

Free Publicity
-Jeff Crilley

Trust Me, I'm Lying: Confessions of a Media Manipulator
-Ryan Holiday

Zombie Loyalists: Using Great Service to Create Rabid Fans
-Peter Shankman

Websites

HelpAReporterOut.com

SourceBottle.com

ThePublicityHound.com

CreateSpace.com

SailorPress.com

The Breast of Everything Fundraiser

ShankMinds - Mastermind Group

http://theprojectheal.org/

QuickBooks

Animoto

Google Analytics

Dropbox

People

Peter Shankman

Jeff Crilley

Marie Forleo

Paul Jarvis

Mike Wolpert

Contact

https://scrubzbody.com/

scrubzbody@verizon.net

516-827-0800

About the author, Yuri

Yuri Cataldo is a classically trained set/costume designer, an award-winning entrepreneur and a graduate of Yale, Juilliard, and Indiana University.

He is a mentor and Judge at MassChallenge, has lectured at Yale, Princeton, Stanford, Tufts, Notre Dame, Tufts, Emerson College, Indiana University, Ohio State, and at numerous conferences about the intersections of art & entrepreneurship, innovation, and how to move past failure.

He has worked on Broadway, in Film, Dance, Theatre, and Opera. In 2011, he founded & bootstrapped IndigoH2O bottled alkaline mineral water, which has won multiple international awards and was named the 2015 best tasting water in the world.

As the principle of Art Tech Media Group, he helps companies and creatives launch projects, products, and get a ton of press for free.

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